Thompsons Run is a boutique community located in one of Australia's biggest growth corridors. Vive Group created a strategy for the launch of Thompsons Run, based on its location hidden away from main roads. This led to a positioning line of ‘Your Precious Hideaway’ and the key icon used in the logo. The logo also contained elements of the branding iron used on farms to link the name to the equine history of the location.
Part of the campaign included rewarding those who registered with a list of the Top 5 Secret Places in the nearby area. Since its launch, Thompsons Run has experienced strong levels of enquiry with the branding going on to win silver at the Melbourne Design Awards 2016.
Deliverables: brand development, main brochure, stage release brochures, stage plans, website, online banners, signage, flyer, wine label, pull up banner, onscreen presentation & business cards.
STUDIO: Vive Group
