Inspired by the famous Carlton street, Vive Group developed the positioning statement for Rathdowne as ‘The North’s New Icon’. The brand strategy focused on the community’s three pillars – the unique residents’ club, the architecturally-designed major town centre and the landscaped waterways.
The branding and marketing communications cemented Rathdowne as the premier development in the region enabling the project to attain premium pricing. Buyer interest has been strong since launch and Villawood Properties is achieving enquiries and sales results well above their expectations.
Deliverables: brand development, photography, main brochure, stage release brochures, stage plans, signage, press ads, online collateral, sales office concept and fit out.
STUDIO: Vive Group
PHOTOGRAPHY: Simon Shiff
