Amber – a sophisticated brand identity acknowledging the original building of the same name and celebrating its stunning morning and nighttime views. Designed with a careful balance between luxuriousness and accessibility, inspired by modern-day travel and lifestyle brands.
Deliverables: naming, brand development, signage and hoardings, agent’s books, website and project brochure.

CLIENT:  Zhong Cheng Ye
STUDIO: Vive Group

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