Brand identity, marketing communications and sales centre was created and developed for the newest masterplanned community in Lara, on the outskirts of Geelong. The brand positioning, visual identity and creative outputs developed needed to represent the peri-urban lifestyle Lara offers whilst highlighting the project’s key USPs.
Deliverables: name generation, brand development, sales office fitout, interior design and décor, customer journey, custom designed furniture and production, point of sale, project brochure, stage release brochures, stage plans, marketing communications, web banners, digital marketing and wayfinding signage.
STUDIO: Vive Group
PHOTOGRAPHY: Craig Moodie
